CAMPAIGN FOR ROBERT IRVINE'S PUBLIC HOUSE - LAS VEGAS
The menu for the latest celebrity chef restaurant on the Vegas Strip features culinary masterpieces created by Chef Robert Irvine himself. These concepts reflect the notion that because these dishes are delicious, consumers won’t get a chance to share them on social media.
PRINT ADS FOR CAMPBELL'S SOUPS
This series of ads were designed to drive home the point that Campbell's Soups are the perfect way to fight off cold weather and survive winter. The copy and imagery were used as free standing inserts.
PRINT ADS FOR DESERT DIAMOND CASINOS
Desert Diamond Casino is a place where you and your friends can let loose and make each night one to remember. These print ads highlight the friendly atmosphere and winning vibe of the hottest casino in Arizona's West Valley.
DESERT DIAMOND CASINOS - BRAND ACTIVATION CAMPAIGN
Desert Diamond's Reward Card is positioned as "Your New Best Friend" because it offers users the chance to earn rewards faster than they would at other casinos. This campaign shows the many different types of collateral used on-site to activate this messaging for guests.
DESERT DIAMOND CASINOS - TUCSON SALES KIT
An example of long form copy, this sales kit for Desert Diamond Casinos & Entertainment was designed for tour operators in search of the ultimate destination for fun, excitement and relaxation for their clients.
THE HENRY FORD - PRINT ADS
Various ads for America's premier history attraction.
HEALTH PLUS PRINT CAMPAIGN
Detroit's reputation was built on the hardworking attitude that the people of the city bring with them to their jobs each day. HealthPlus understands that the bar is high and they have a lot to live up to. This series of print ads recognizes that local consumers deserve access to healthcare that reflects the strong Michigan work ethic.
ADS FOR TEAM MONTE CARLO - CHEVROLET MOTORSPORTS
There are many reasons why an automaker would sponsor a NASCAR team, including publicity, technology transference and risk evaluation. 1997 was a highly successful Winston Cup Series for Team Monte Carlo (11 wins and 10 by Jeff Gordon) and every time a team member won a race, an ad would have to be produced to run in USA Today two days later.
